Alpine Resort to Launch New Merchandise Line

The Alpine Resort is excited to announce its new Alpine merchandise line to launch in Spring 2024 which will feature a Spring/Summer apparel line and a Fall/Winter line later in the year. The Alpine plans to initially develop its clothing line followed by other products and accessories that will be available for purchase at the Alpine Resort Property, select retailers and online.

“We are thrilled to have the unique opportunity to partner with UGG Founder Brian Smith on the Alpine’s new merchandise line. Brian is the original founder of the UGG Australia brand of sheepskin boots. He is a successful entrepreneur and brings a wealth of knowledge and experience”, said Jen Welsh, Director of Marketing at the Alpine Resort.

Brian Smith has become one of the most sought after speakers and business leaders in the country. He travels the world giving inspirational talks and sharing his business strategies and lessons learned. Brian has been designated by Footwear News as one of the most influential people in footwear in the past century.

“The apparel industry is close to my heart, and I have observed hundreds of clothing Brands incubate and grow over my 40 years in the industry”, said UGG Founder Brian Smith. “I am excited to bring a young and experienced team to design, create and re-launch the Alpine Brand with the highest quality, comfort and style.”

Alpine Resort opened its doors to visitors in 1922 and was the first tourist destination in Egg Harbor, and at the time, one of the largest resorts on the Door County peninsula. The Alpine remained closed from 2017 through the Spring of 2021 until the resort was acquired by new ownership.

As new leadership looks toward the next 100 years, the new stewards of the iconic Alpine Resort are restoring, reinvesting, and expanding its natural outdoor amenities and legendary golf course, with plans to further develop the property to honor its legacy and land.

While the historic main lodge is undergoing renovations, visitors can stay in the 29 newly renovated cottages on the water and five clubhouse rooms overlooking the golf course, and enjoy waterfront dining at the popular Burton’s on the Bay featuring gourmet menu items.

For more information about Alpine Resort, visit www.alpineresort.com.