Carl's Place Opens New, Expanded Headquarters in Milton, Wis. By Brian Weis

Carl's Place Opens New, Expanded Headquarters in Milton, Wis.

The 65,000-square-foot facility features a golf simulator showroom and more space for product development, testing and production

By Brian Weis

Carl's Place, a leader in custom indoor golf simulators and home entertainment products, announced the opening of its new, more than 65,000-square-foot headquarters, located at 1650 Putman Parkway in Milton, Wis. The newly constructed facility is more than double the size of the company's former Milton headquarters and features additional space for product development, testing, and production, as well as a golf simulator showroom for potential customers to test setups, a cafeteria and two bowling lanes.

Carl's Place has experienced unprecedented sales growth as off-course golf, such as golf simulators and screen golf setups, has seen record participation levels in recent years - with 2022 notching a record 27.9 million participants according to the National Golf Foundation. In the past three years, the company has more than tripled its number of employees en route to becoming the leading provider of golf simulator screens, enclosures and accessories.

"Thanks to our customers, Carl's Place has seen tremendous growth in the last three years and it was time for us to move into a newer and bigger space to continue making the products they love," said Founder and CEO Carl Markestad. "In the new facility, we'll have more room to be creative, try out new things, and ultimately continue offering customers innovative products to make their indoor entertainment dreams come true."

Founded in 2006 as a resource for do-it-yourself backyard and home theater builders, Carl's Place expanded beyond projector screens in 2014 to sell golf simulators and all the accessories needed to make a dream indoor golf setup a reality. Now, Carl's Place designs and produces its own custom golf simulator enclosures and impact screens, like the popular Pro Golf Enclosure Kit with Impact Screen and DIY Golf Enclosure Kit with Impact Screen. Carl's Place also designs and sells a variety of accessories to complete the setup, including hitting mats, swing cameras, projector mounts, protective enclosures and more.

In addition to its enclosures, Carl's Place offers a customization tool, two custom design services and its own line of indoor golf apparel, which all launched in 2022. Its Golf Simulator Customizer allows shoppers to customize every aspect of their simulator to fit their space and needs, while the Golf Room Design service provides customers with comprehensive technical drawings and renderings for indoor golf building projects. For players hoping to play a specific course not available on simulator software, Carl's Place offers the Virtual Golf Course Design service to create a virtual design of a real-life course for simulator play. Most recently, the company launched Carl's Off-Course Collection, the very first line of athleisure designed specifically for indoor golfers.

To ensure customers have the best in technology, Carl's Place sells the industry's leading brands, with launch monitors from Garmin, SkyTrak, FlightScope, Uneekor and Full Swing, simulator software from TGC 2019, E6 Connect, Creative Golf 3D, GSPro, and Awesome Golf, and projectors from BenQ and Optoma.

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Revised: 02/21/2023 - Article Viewed 4,883 Times

About: Brian Weis

Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.