KemperSports Selected to Manage Lake Geneva's Goldeneye Club By Brian Weis

KemperSports Selected to Manage Lake Geneva's Goldeneye Club

Midwest Private, Invitation-Only Club Adds to Company's Growing Club Portfolio

By Brian Weis

KemperSports announced today that it's been hired by Thirty Star Hospitality, LLC to manage Goldeneye Club in Lake Geneva, Wis. As part of the relationship, KemperSports will look to deliver a unique and improved golf and club experience for Goldeneye's members and guests while launching the club's rebrand.

Goldeneye Club is an invitation-only, private facility that spans more than 120 acres near the town of Lake Geneva. The club promotes a charming, welcoming culture with unrestricted play for members, generous guest privileges, unscheduled tee times and impromptu play. A quiet and relaxing retreat for members and their guests, Goldeneye features a 6,400-yard, par-71 parkland course that plays around a beautiful 70-acre lake with three sets of tees for varying experiences.

"Goldeneye is a distinctive private club that provides an inviting retreat and unique experience in a beautiful setting in Lake Geneva," said KemperSports CEO Steve Skinner. "We are excited to rebrand this club and deliver an engaging, personal member experience for all who visit."

Formerly known as Lakewood Golf Club, KemperSports recently helped the club complete a rebranding and positioning strategy that included a new name, logo and website. The name "Goldeneye" is inspired by the history of the property as a highly regarded private duck club and a nod to the hidden, secluded escape that it provides. In addition, KemperSports partnered with ownership to host the first member social event at the end of 2021 and recently opened up membership offerings for the upcoming season.

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Revised: 01/31/2022 - Article Viewed 3,545 Times - View Course Profile

About: Brian Weis

Brian Weis is the Publisher of GolfTrips.com, a network of golf travel and directory sites including GolfWisconsin.com, GolfMichigan.com, ArizonaGolfer.com, GolfAlabama.com, etc. Professionally, Brian is a member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA) and The Society of Hickory Golfers (SoHG). In 2016, Brian won The Shaheen Cup, an award given to a golf travel writer by his peers.

All of his life, Brian has been around the game of golf. As a youngster, Brian competed at all levels in junior and high school golf. Brian had a zero chance for a college golf scholarship, so he worked on the grounds crew at West Bend Country Club to pay for his University of Wisconsin education. In his adult years, his passion for the game collided with his entrepreneurial spirit and in 2004 launched GolfWisconsin.com. In 2007, the idea for a network of local golf directory sites formed and GolfTrips.com was born. Today, the network consists of a site in all 50 states supported by national sites like GolfTrips.com, GolfGuide.com and GolfPackages.com. It is an understatement to say, Brian is passionate about promoting golf and golf travel on a local, regional, national and international level.

On the golf course, Brian is known as a fierce weekend warrior that fluctuates between a 5-9 handicap. With a soft fade, known as "The Weis Slice", and booming 300+ drives, he can blast it out of bounds with the best of them.