KemperSports Selected to Manage Lake Geneva's Goldeneye Club By Brian Weis

KemperSports Selected to Manage Lake Geneva's Goldeneye Club

Midwest Private, Invitation-Only Club Adds to Company's Growing Club Portfolio

By Brian Weis

KemperSports announced today that it's been hired by Thirty Star Hospitality, LLC to manage Goldeneye Club in Lake Geneva, Wis. As part of the relationship, KemperSports will look to deliver a unique and improved golf and club experience for Goldeneye's members and guests while launching the club's rebrand.

Goldeneye Club is an invitation-only, private facility that spans more than 120 acres near the town of Lake Geneva. The club promotes a charming, welcoming culture with unrestricted play for members, generous guest privileges, unscheduled tee times and impromptu play. A quiet and relaxing retreat for members and their guests, Goldeneye features a 6,400-yard, par-71 parkland course that plays around a beautiful 70-acre lake with three sets of tees for varying experiences.

"Goldeneye is a distinctive private club that provides an inviting retreat and unique experience in a beautiful setting in Lake Geneva," said KemperSports CEO Steve Skinner. "We are excited to rebrand this club and deliver an engaging, personal member experience for all who visit."

Formerly known as Lakewood Golf Club, KemperSports recently helped the club complete a rebranding and positioning strategy that included a new name, logo and website. The name "Goldeneye" is inspired by the history of the property as a highly regarded private duck club and a nod to the hidden, secluded escape that it provides. In addition, KemperSports partnered with ownership to host the first member social event at the end of 2021 and recently opened up membership offerings for the upcoming season.

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Revised: 01/31/2022 - Article Viewed 3,882 Times - View Course Profile

About: Brian Weis

Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.